Andrew Leisner

Andrew Leisner has been involved in motorsports for 34 of his 40 years, the last 19 of which as a top level executive. Leisner began riding motorcycles at age six, started racing at 10 and became an AMA and FIM pro at 18. He raced National and World Championship roadracing while studying economics at UCLA. A career-ending injury at age 23 forced his retirement from racing.

After finishing his degree he became a Marketing Assistant for Cobra Engineering before going to work for Marlboro Team Roberts' National Championship-winning domestic team in 1991.

He then entered motorcycle publishing, initially as Advertising Manager for roadracing tabloid, American Roadracing Magazine. He was promoted to Publisher in 1996. Soon after he was recruited to be Western Advertising Manager for the world's largest motorcycle magazine, Cycle World.

After four years of contributing to Cycle World's record sales, Leisner left to return to the racing world as a Vice President of AMA Pro Racing. In 2005 he took the position of Vice President at Mazda Raceway Laguna Seca where he helped promote North America's largest motorcycle race, the Red Bull US Grand Prix, as well as numerous professional auto races.

Through his career on all sides of motorsport, Leisner has worked in sponsorship sales and implementation, high level contract negotiation, media property management and sales, licensing, new-media marketing, event operations, racing PR and promotions, merchandising, competition-rule making and ticketing.

Ken Rogers

Ken Rogers is a VP-level racing executive, and motorsports timing and scoring innovator. Rogers began his career in motorsport following a successful amateur motorcycle-racing career. Rogers was appointed President of the Motorcycle Roadracing Association (MRA) and there developed their first computerized scoring system. Roger's business background started at age 15 when he helped run his family's shoe business in Ohio. In Colorado he began managing Eads News, a small retail concern that had been in business since 1913. After a number of years of management and seeing the potential of this business, Rogers was able to purchase the business and over the next 10 years grew it into a multi-million dollar enterprise operating out of several locations.

The parallel paths of motorsports, business and technology converged in 1996 when Rogers began to work for the American Motorcyclist Association and the AMA Superbike Series. There he supervised the timing and scoring operation, which, at the time, was based on people writing down bike numbers by hand. Rogers immediately saw the need for improvement and began the development and implementation of a computerized timing and scoring system. In 2000 he was promoted to Director of Timing and Scoring and over the next six years lead the growth and development of a technology-based system that was recognized as one the most innovative in the industry. In 2003 he hosted a technology summit by bringing together the Timing and Scoring Directors from NASCAR, CHAMP CAR, IRL and the AMA—an unprecedented gathering at the time.

Some of the inventions designed by Rogers include the automated streaming of race results to the web, integration of live Flash-based result pages, dynamic SQL database replication to multiple locations, real-time intranet data distribution and a mobile cable video system to display real-time race data throughout track paddocks and pit lanes.

In 2006 Rogers was promoted to Vice President of Racing for the AMA. Here he assumed the task of restructuring how the AMA sanctioned amateur and professional racing for Superbike, Supercross, Motocross, ATV and Drag Rac- ing, laying the foundation for future growth.

Scott Hollingsworth

Scott has served as Chief Executive Officer for the Americas and Chief Commercial Officer for the A1GP World Cup of Motorsport. A1GP is a global, open-wheel racing series pitting country against country on a level playing field where 23 nations are represented in 12 races on five continents, broadcasting its races to more than 160 countries.

Previously Scott was the Chief Executive Officer of AMA Pro Racing. AMA championship racing experienced unprecedented growth under his leadership from 1999 until 2006, with 80+ events annually producing more than 70 hours of television and entertaining just over 2 million fans annually. Hollingsworth spearheaded a change in the business model that resulted in record profits and a doubling of revenues between 2000 and 2005. During this period, the organization forged relationships with a number of major corporate sponsors, and AMA Championships (AMA Supercross, Motocross and Superbike) led the world in their respective disciplines. During his tenure these series also experienced record spectator attendance and were televised to record audiences in markets around the world.

Mr. Hollingsworth began his professional career in finance. After receiving his MBA in 1990, Scott joined the investment banking firm Smith Barney. In 1993, he was recruited to NatWest Securities, the investment banking arm of National Westminster Bank of London, where he served as Vice President. 1996, he joined Llama Company, an investment and merchant banking organization owned by Wal-Mart heiress Alice Walton. As Senior Vice President, Mr. Hollingsworth managed the sports practice.

Hardcard has a diverse support staff with background and experience implementing, organizing and activating all aspects of motorsport.